Industry information
Small appliances with smart prices skyrocket
2017-12-23 08:53:15

Golden Week, a variety of small appliances again on the gift market debut. I found that in the present era of the smart, small appliances are also put up an intelligent tag, the price also soared. Recently, experts remind consumers that intelligence is a new trend in the development of the industry, but in the selection stage, small appliances should focus on practicality, according to their own needs to choose. 


Small appliances Jingan intelligent tide 


At present, small appliances category on the market there are hundreds of species, divided into small kitchen appliances, clean small appliances, bathroom small appliances, small appliances and other categories of life. With the continuous improvement of people's living standards, small appliances either category or functional design are escalating,, its functional design not only tend to high-end, has become more intelligent. 


In fact, small appliances intelligent is not an alien concept. As early as 10 years ago the industry put forward the "future of small appliances, smart is the key" point of view. The past two years, smart appliances have become fashionable new life signs, intelligent home appliances market has become the new darling. 


China Household Electrical Appliances Association president Jiang Feng pointed out that during the "Eleventh Five-Year", China's small household electrical appliances in the global export market to maintain a share of about 60%, and China has become the world's most important production base of small household appliances. "Twelve Five" period, as people's living standards improve, small domestic appliances market will usher in greater consumer space. 


In a home appliance sales area,, a compact toaster has attracted the attention of many customers. "Buy a toaster, so that their families can eat freshly baked bread nice." Said the author of such a lady. The author carefully review the product description and found this smart toaster really smart enough, not only to make bread, but also making a cake, bread. As long as the flour, water, vegetable oil, baking powder, or other materials placed, will be a good mode of operation, toaster will automatically create. 


Automatic recognition has become the development trend of intelligent home appliances industry. Small household appliances by using a special program, the intelligence level has been continuously improved. Special programming such as a dishwasher, the dishwasher can be at different positions for setting different pressure, and the glass plate automatic recognition, different degrees of cleaning, and the noise of the dishwasher realized minimized. 


This year, the "cross-border interconnection" has become the focus of the small appliance industry chase. Such as the use of air cleaning robot, connect the phone app, you can control the smart home air conditioners, refrigerators and monitor home dynamic, so that consumers, even in the field, but also on the home at a glance. After the Chinese home appliance Expo held in Shanghai this spring, I use an electric kettle Unicom's mobile phone and smart set temperature and time, to see the transparent glass of water in the kettle tumbling appointment time. The new inverter DC fans can also be controlled remotely via mobile phone Bluetooth. 


Wang Lei, vice chairman of the China Household Electrical Appliances Association, said the declaration 艾普兰 year award from the product point of view, with intelligent control functions much smaller appliances, small appliances nominated a large number of intelligent review. 2014 became small appliances "shopping" intelligent year. 


Intelligent product positioning high-end 


"Finally there is a holiday, do not want to be tied to the kitchen, but do not want the family always eat out." Just in the home appliance market, "shopping" the day the consumer Ms. Zhang told the author that she passed the line By experience, the way online purchase buy a smart cooking machine, a smart rice cooker, an intelligent Soymilk and a smart toaster, purchase a few pieces of this smart small appliances spent more than 5000 yuan. 


I found that the introduction of various types of smart appliance manufacturers are mostly targeting high-end appliances, small home appliances, especially intelligent, almost equal to its price and even large appliances such as rice cookers 4999 yuan, 3000 yuan drinking fountains, nearly 8000 yuan juicer and so on. Cooker, steamer, razor, etc., the price of several thousand dollars are not uncommon. These small appliances and more intelligent and healthy affixed with labels. 


PRC, a report released in recent years, the domestic market is quite small appliances rapidly and is a gradual transition from simple single-function products to the era of intelligent multifunction products. For example, electric pressure cooker products in the domestic market, the rise of nearly 10 years, has gradually formed a benign market players, brand concentration further increase, in which the low-end market is saturated, and the high-end product growth trends become apparent. The company Monitoring data show that 350-450 yuan price range of popular pressure cookers product segment, accounting for 31.28% of the retail market share of high-end products showed modest growth trend in the households of the highest penetration Kitchen appliances - cooker, the first half of this year, retail sales reached 6.7 billion yuan, an increase of 8.3%. Steady growth in the market background, computer type rice cooker mainstream market position has been further consolidated its retail share of 67.8 percent from 2012 rising to 77.8% in the first half of 2014. Meanwhile, with the major brands have increased ih heating products into the first half of this year, retail sales ih heating type rice cooker computers share has reached 14.2%, up 6.1 percentage points compared with 2013. 


Sweeping robot vacuum cleaner products is high-end smart model. The PRC retail monitoring data show that the vacuum cleaner market retail volume in 2013 fell by 11.18%, but the sweeping robot as hot sales volume of retail sales grew by 25.27%, retail sales grew by 32.27 percent, becoming the only cleaner product positive growth category; from the price point of view, sweeping robot vacuum cleaner to be much more expensive than the average. According to the PRC retail monitoring data show that 2013 vertical, horizontal cleaner average price is generally around 1,000 yuan, while the robot vacuum cleaner prices generally above 2000 yuan, the cost of investment in technology has also led to a robot vacuum cleaner still in the ranks of high-end products. Star